Purist naturally beautiful. “The purest joy of organic beauty“. Refill, Reuse and Recycle.


Shampoo and Conditioner

Free of – parabens

  • colourants
  • alcohol
  • propylene glycol
  • DEA
  • MEA
  • sodium lauryl sulphate (SLS)
  • sodium Laureth Sulfate (SLES)
  • dermatologically and nickel tested.



The purify family, made with Certified Organic Sage extract is recommended for it’s purifying action.


  • Sage Extract
  • Purifying properties
  • Dermo balancing
  • Sebum normalising


The hydrate family, formulated with certified organic Aloe Vera leaf juice is indicated for ideal hydration of all hair types.


  • Aloe Vera leaf juice
  • Protects against sun
  • Moisturising
  • Regenerating
  • improves elasticity


The Volumize family, formulated with Certified Organic Oat kernel extract is designed for those who want volume, body and texture to their hair in a natural way.


  • Oat Kernel extract
  • not aggressive
  • Oat has soothing moisturising properties.
  • Thickens the hair shaft


The Smoothen family is formulated with certified organic Black Tea leaf extract and is ideal for controlling and hydrating frizzy or unruly hair leaving it silky, soft and easy to manage.


  • Black Tea leaf
  • Moisturising
  • Reconstructing
  • Relaxes the keratin fibres
  • Not heavy